🌿 4 Peaceful Paws – Privacy & Cookies Policy
Last updated: February 2026
At 4 Peaceful Paws, your privacy matters. This Policy explains how we collect, use, store, and protect your personal data when you use our website or services, including online coaching, app access, and payments. It is written in line with the UK GDPR and the Data Protection Act 2018.
This Policy works alongside our website cookie banner. By using our site, you agree to the use of cookies as described below.
By accessing our website or services, you agree to the practices outlined in this Policy.
1. Data we collect
1.1 Contact information
Name, email address, postal address, and phone number — used to communicate about bookings, sessions, and updates.
1.2 Dog and behaviour information
Details about your dog(s), health, behaviour, and training progress — used to provide tailored coaching and support.
1.3 Payment information
Billing address, card details, and payment history — processed securely via Stripe through Calendly. 4 Peaceful Paws does not store full card details.
1.4 Website usage data
IP address, browser type, pages visited, and session duration — used to improve website performance and user experience.
1.5 Media content
Photos or videos of you or your dog submitted with consent — used for coaching and progress tracking. Promotional use is only with explicit permission.
2. How we use your data
We use your data to:
deliver coaching services and app‑based training plans
communicate updates, reminders, and session information
process payments securely via Stripe
improve our website, services, and user experience
share educational or marketing content only with your consent
comply with legal obligations and protect our rights
We do not sell your data.
3. Legal basis for processing
We process your data under the following lawful bases:
3.1 Performance of a contract
To provide the coaching and app services you have requested.
3.2 Consent
For marketing communications or optional promotional use of media.
3.3 Legal obligation
To comply with UK law (e.g., accounting and tax requirements).
3.4 Legitimate interests
To improve services, ensure safe delivery of coaching, and maintain business operations in a way that does not override your rights.
4. Sharing your data
4.1 Third‑party service providers
We share data with trusted providers only where necessary for service delivery:
SA Pro App
Squarespace
Google Workspace
Zoom
Calendly
Stripe
All third parties are required to follow strict data protection standards.
4.2 Legal or regulatory authorities
If required to comply with applicable law.
5. International transfers
Your data may be processed outside the UK/EEA. Where this occurs, we use appropriate safeguards such as standard contractual clauses to ensure your data remains protected.
6. Data retention
We retain personal data only for as long as necessary for:
delivering services
meeting legal or accounting obligations
resolving disputes
After this period, data is securely deleted or anonymised.
7. Cookies
We use cookies to improve your experience:
Essential cookies — required for website functionality
Functional cookies — remember preferences
Performance/analytics cookies — help us understand site usage
Marketing cookies — used only with your consent
You can manage cookie preferences via your browser settings or our cookie banner.
8. Your rights
Under the UK GDPR, you have the right to:
access your personal data
correct inaccurate data
request deletion or restriction of processing
receive your data in a portable format
withdraw consent for marketing at any time
To exercise your rights, contact: kim@4peacefulpaws.com
9. Security
We use appropriate technical and organisational measures to protect your data from accidental loss, misuse, or unauthorised access.
10. Updates to this policy
We may update this Policy occasionally. The latest version will always be available on our website. Continued use of our services constitutes acceptance of any updates.
11. Contact
If you have any questions about this Policy or your data, contact: kim@4peacefulpaws.com